Aunty Mel’s Magic Paws — www.auntymelspawmagic.co.uk — Last updated: 16 September 2026
1. Who we are
Aunty Mel’s Magic Paws, we sell paw balm and animal treats via our website www.auntymelspawmagic.co.uk. This policy explains what personal data we collect from you, why, and what rights you have over it.
Order details: products purchased, order value, order history.
Payment information: processed securely by our payment provider ([e.g. Stripe / PayPal / Shopify Payments]) — we do not store full card details ourselves.
Pet-related information you choose to give us: e.g. your pet’s name, breed, age, or allergies, if provided for personalised advice or product recommendations.
Technical data: IP address, browser type, and website usage data, collected via cookies and analytics tools.
Marketing preferences: whether you have opted in to receive emails or newsletters from us.
3. How we use your data
We use your personal data to:
Process and deliver your orders, including passing your delivery details to our courier.
Communicate with you about your order (confirmations, dispatch, delivery updates, customer service).
Send you marketing communications, where you have opted in — you can unsubscribe at any time.
Improve our website, products, and customer experience.
Comply with our legal and regulatory obligations, for example in relation to consumer protection, product safety (for treats and balm), and tax record-keeping.
4. Legal basis for processing
We rely on the following legal bases under UK GDPR:
Contract — to fulfil an order you have placed with us.
Consent — for marketing emails and optional pet-profile information.
Legal obligation — for record-keeping, tax, and product safety/traceability requirements.
Legitimate interests — for fraud prevention, website security, and improving our services.
5. Sharing your data
We share personal data only where necessary, with:
Delivery/courier companies, to fulfil your order.
Payment processors, to take payment securely.
IT and website hosting providers.
Email/marketing platforms, if you have opted in to marketing.
Regulators or authorities, where required by law.
We do not sell your personal data to third parties.
6. Cookies
Our website uses cookies to remember your basket, keep the site secure, and understand how visitors use the site (analytics). You can control cookies through your browser settings; disabling some cookies may affect site functionality.
7. How long we keep your data
We keep order and transaction records for as long as required for accounting, tax, and consumer-protection purposes (typically 6 years). Marketing data is kept until you unsubscribe or ask us to delete it. Pet-profile information you provide voluntarily is kept only while your account is active, unless you ask us to remove it sooner.
8. Your rights
Under UK GDPR, you have the right to:
Access the personal data we hold about you.
Ask us to correct inaccurate data.
Ask us to delete your data (‘right to be forgotten’), subject to legal retention requirements.
Object to or restrict certain processing, including marketing.
Request a copy of your data in a portable format.
Withdraw consent at any time, where processing is based on consent.
To exercise any of these rights, contact us at [contact email]. You also have the right to complain to the Information Commissioner’s Office (ICO) at ico.org.uk.
9. Data security
We take appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or misuse.
10. Children
Our products and website are intended for adult customers. We do not knowingly collect personal data from children.
11. Changes to this policy
We may update this policy from time to time. The ‘last updated’ date at the top of this page will reflect any changes. We encourage you to review it periodically.
12. Contact us
If you have any questions about this Privacy Policy or how we handle your data, please contact us at hello@auntymelspetsitting.co.uk or 21 Lower Abbots, Buckland Brewer EX39 5FH
